attractive & Functional design

Elevating what you do best.

Nana Potenza using a laptop with a nature-themed website open, sitting at a wooden table.
Nana Potenza using a laptop with a nature-themed website open, sitting at a wooden table.

Custom Designed
Squarespace Websites

I am an intuitive, creative, and detail-oriented person that takes the time to understand your goals and how your business works. With a goal-driven design approach, I turn that understanding into a clear, organized website that’s easy to navigate, simple to update, and truly reflects what you do best. Most sites are completed within about two weeks. View my process to see how it all comes together.

Starting at:

$2,800

View Work

Custom Designed
Squarespace Websites

I am an intuitive, creative, and detail-oriented person that takes the time to understand your goals and how your business works. With a goal-driven design approach, I turn that understanding into a clear, organized website that’s easy to navigate, simple to update, and truly reflects what you do best. Most sites are completed within about two weeks. View my process to see how it all comes together.

  • Every site is designed to be fully responsive, ensuring it looks good and functions beautifully on screens of all sizes – phones, tablets, and computers.

  • I don’t cap revisions while we’re in the design phase. We’ll fine-tune the design until it feels just right.

  • Your site will be built with SEO best practices in place, helping your business get seen by the people searching for what you offer.

  • I’ll help connect the third-party tools you already use, like scheduling, email, or social media, so your website and systems all work together smoothly.

  • I’ll take care of connecting your domain so your new website is live and ready to share.

  • Before launch, we’ll meet for a hands-on session so you know exactly how to update and manage your site with confidence.

    I’ll also walk you through your website analytics, so you can see how visitors are finding and engaging with your site.

  • Once your site is live, I include 2 months of ongoing support to make sure everything runs smoothly and you feel confident keeping things up to date.

Starting at:

$2,800

View Work
View Work

Foundational
Brand Package

I take the time to learn about your business and create a brand that feels authentic and built with purpose. Your visual identity should reflect who you are, help people recognize your work, and leave a lasting impression.

Starting at:

$800

View Work

Foundational
Brand Package

I take the time to learn about your business and create a brand that feels authentic and built with purpose. Your visual identity should reflect who you are, help people recognize your work, and leave a lasting impression.

  • A logo designed specifically for your business that reflects your brand and creates a lasting first impression. Final files provided in multiple formats for both print and web use.

  • A cohesive set of brand colors that reflect your style and can be used consistently across your website, print materials, and social media.

  • A curated combination of fonts that complement your logo and keep your brand looking polished and consistent everywhere it appears.

  • A simple reference PDF outlining your logo variations, color codes, and font choices so you can keep your brand consistent across all platforms.

  • A custom business card design that ties everything together and gives you a tangible way to share your brand out in the world.

  • Branding is a creative process, and we’ll take the time to get it right. Unlimited edits mean we can explore ideas until everything feels aligned.

Starting at:

$800

View Work
View Work

One-Hour Strategy Call

Feeling stuck on your website or in your business? Sometimes a focused hour is all it takes to sort through what’s not working, get a fresh perspective, and figure out the best way forward.

This dedicated one-on-one time gives you the chance to pick my brain, troubleshoot challenges, ask questions, and get practical advice tailored to your goals. We’ll focus on what would be most helpful to you and use the hour where you need it most. See the list for examples of how I can help.

investment:

$250

Schedule Here

One-Hour Strategy Call

Feeling stuck on your website or in your business? Sometimes a focused hour is all it takes to sort through what’s not working, get a fresh perspective, and figure out the best way forward.

This dedicated one-on-one time gives you the chance to pick my brain, troubleshoot challenges, ask questions, and get practical advice tailored to your goals. We’ll focus on what would be most helpful to you and use the hour where you need it most. See the list for examples of how I can help.

  • Look at how inquiries, forms, scheduling, email, and other tools work together, and identify ways to make the process clearer and more efficient for both you and your clients.

  • Get feedback on your website’s structure, content, design, user experience, or overall direction. We can troubleshoot what isn’t working or talk through ideas for what comes next.

  • Get help understanding and improving your website’s SEO, from keywords and content to page titles, descriptions, and other ways to help people find you online.

  • Talk through your visual identity, messaging, positioning, or how your brand is showing up across your website and other materials.

  • Talk through how you can best present and promote your business across your website, email marketing, social media, and other channels.

  • If you use Squarespace, I can walk you through specific features, share tips and tricks, troubleshoot questions, and help you feel more comfortable managing your site.

  • After our call, I’ll send a written recap with key takeaways, next steps, and any helpful resources or references related to what we discussed.

investment:

$250

Schedule Here
Schedule Here

Additional Services

I also offer a range of focused services for businesses and organizations that need help with a specific part of their online presence. As your biz or org changes, your website may need to change with it. Whether you’re adding new functionality, updating your SEO, or looking for a fresh review of your site, these services give you a way to make updates based on what you need right now.

Let's Talk

Additional Services

I also offer a range of focused services for businesses and organizations that need help with a specific part of their online presence. As your biz or org changes, your website may need to change with it. Whether you’re adding new functionality, updating your SEO, or looking for a fresh review of your site, these services give you a way to make updates based on what you need right now.

  • Add an online store to your website to sell products, services, or gift cards. I can build it using Squarespace Commerce, Square, or AllDay Ordering, whichever platform fits your business best.

  • Set up an integrated scheduling system using Acuity Scheduling by Squarespace so clients can easily book time with you online. This system can manage appointments, send automatic reminders, accept payments, and sync with your calendar—all in one place. Whether you offer consultations, classes, or services by appointment, I’ll customize it to fit your workflow and make scheduling simple for both you and your clients. It’s what I use for my own business!

  • A website audit gives you a clear picture of how your site is performing and where it can improve. I’ll review your design, structure, content, and site speed to identify areas that might be slowing things down or creating confusion for visitors.

    You’ll then receive actionable recommendations to make your site more user-friendly, visually consistent, and optimized for better performance across all devices.

  • An SEO update helps improve how your website is understood by search engines and makes it easier for the right people to find you online. I’ll review your existing content to identify opportunities for improvement. Updates may include refining on-page content, page titles and descriptions, image alt text and other accessibility improvements, and key site settings to strengthen your website’s overall search visibility.

  • Set up an integrated email marketing system through Squarespace so you can stay connected with your audience all in one place. I can create your email signup form, import your existing contacts, and design a branded newsletter template that’s ready for you to use. Whether you’re sending updates, promotions, event news, or regular newsletters, I’ll get everything set up so it feels cohesive with your website and is easy to manage moving forward.

Let's Talk
Let's Talk

Kind Words from Clients

  • “Nana is very professional and easy to work with. She took the time to understand what we were looking for, and came up with solutions that worked and looked great. She is always responsive to questions, even after the work on our website was complete.”


    — Maria Klemperer-Johnson, Hammerstone School

  • “I loved working with Nana, because she has great ideas tailored to your business. She listens and pays attention to your individual style and how you want to present yourself to the world in a professional manner. I couldn’t be more pleased with my website and how easy and amicable it was to work with her.”


    — Mary Ellen Salmon, Salmon Pottery Gallery

  • “Nana’s services were excellent. She was patient, thoughtful and creative as well as timely with her results. I would recommend her to anyone seeking a web designer”


    — Gabriel Tornusciolo, ASD Executive Consulting

  • “I had the pleasure of working with Nana on the creation of a website, and I couldn't be more satisfied with the experience! From the start, Nana was incredibly patient and attentive to my needs, guiding me through every step of the process. Her expertise in web design is evident, and she made the entire collaboration smooth and enjoyable.”

    — Sharon Martini, Meals on Wheels New York

  • “Working with Nana for our website redesign project was a great experience! She asked great questions to determine what elements we were looking for and had great suggestions for how to lay out the information on our page. She was very supportive working with someone who was new to Squarespace and supported us throughout the course of the project.”


    — Laura Mielenhausen, Ulysses Philomathic Library

  • “Nana knows her stuff! She helped us understand the reasons for her recommendations and then delivered on what she said she will do. She made the website process easy and stress free!”

    — Aly Evans, Foodnet Meals on Wheels

  • “Nana takes the time to get to know your business and pays attention to every detail. She takes great pride in her work and is not shy to give her opinion to help guide you in areas where you may be unsure. Working with her was a fun and productive collaboration!”


    — Katie Foley, Silo Food Truck

A minimalist workspace with a wooden desk and a framed poster that reads 'Get Shit Done' in black and beige text.

Leave the
website to me

A Thoughtful Process from Start to Finish

01. discovery + strategy

We’ll kick things off with a strategy session to map out your goals and website vision. You’ll get a clear plan for the project and guidance on gathering the content we’ll need.

02. design + development

This is where your website starts to take shape. I’ll design and build each page with your goals, content, and brand in mind, with unlimited edits along the way to make sure everything feels right.

03. refinements + launch

I’ll put the finishing touches on your site, make sure it looks great across devices, and take care of the SEO basics. Once everything is ready, I’ll connect your domain and launch your new website.

04. training + support

Once your site is live, I’ll walk you through how to manage and update it yourself. You’ll also have two months of post-launch support for any questions or help you need along the way.

Ready to start your project?

If you’re considering a website or branding project, it’s worth starting the conversation early. I typically book projects a month or two in advance, so reaching out ahead of time gives us time to talk through your ideas and plan around your ideal timeline.

Schedule a Discovery Call