Nana Potenza holding her business card with the logo and URL 'nanapotenza.com'.
Nana Potenza holding her business card with the logo and URL 'nanapotenza.com'.

Your logo sets the tone for your brand.

A strong visual identity should feel clear, cohesive, and true to the business behind it. I create logos and supporting brand elements that work together to give your business or organization a distinctive look that reflects who you are and what you do.

This is a good fit if you’re…

  • Starting a new business or organization

  • Refreshing a brand that no longer feels like you

  • Looking for a more cohesive visual identity

  • Ready to move beyond a DIY logo

Let's Connect

Take a look at some of the logos I’ve created…

Take a look at some of the logos I’ve created…

A Simple, Collaborative Process

The process starts with a conversation about your business, audience, goals, and the direction you want your brand to take. From there, I’ll develop a few thoughtful concepts, refine the direction with your feedback, and build out a cohesive visual identity you can use throughout your business.

A Simple, Collaborative Process

The process starts with a conversation about your business, audience, goals, and the direction you want your brand to take. From there, I’ll develop a few thoughtful concepts, refine the direction with your feedback, and build out a cohesive visual identity you can use throughout your business.

Schedule a Discovery Call
Black laptop with the homepage of Nature Therapy's website, designed by Nana Potenza.
Smartphone displaying the website for Nature Therapy, designed by Nana Potenza

Better Together

Branding and web design work especially well when they’re developed together. It creates a more cohesive look from the start, with your logo, colors, fonts, and overall visual style all working together across your website. And when you pair brand identity with a website project, you’ll receive a discounted rate on the total project.

View Website Portfolio

Kind Words from Clients

  • “Nana is very professional and easy to work with. She took the time to understand what we were looking for, and came up with solutions that worked and looked great. She is always responsive to questions, even after the work on our website was complete.”


    — Maria Klemperer-Johnson, Hammerstone School

  • “I loved working with Nana, because she has great ideas tailored to your business. She listens and pays attention to your individual style and how you want to present yourself to the world in a professional manner. I couldn’t be more pleased with my website and how easy and amicable it was to work with her.”


    — Mary Ellen Salmon, Salmon Pottery Gallery

  • “Nana’s services were excellent. She was patient, thoughtful and creative as well as timely with her results. I would recommend her to anyone seeking a web designer”


    — Gabriel Tornusciolo, ASD Executive Consulting

  • “I had the pleasure of working with Nana on the creation of a website, and I couldn't be more satisfied with the experience! From the start, Nana was incredibly patient and attentive to my needs, guiding me through every step of the process. Her expertise in web design is evident, and she made the entire collaboration smooth and enjoyable.”

    — Sharon Martini, Meals on Wheels New York

  • “Working with Nana for our website redesign project was a great experience! She asked great questions to determine what elements we were looking for and had great suggestions for how to lay out the information on our page. She was very supportive working with someone who was new to Squarespace and supported us throughout the course of the project.”


    — Laura Mielenhausen, Ulysses Philomathic Library

  • “Nana knows her stuff! She helped us understand the reasons for her recommendations and then delivered on what she said she will do. She made the website process easy and stress free!”

    — Aly Evans, Foodnet Meals on Wheels

  • “Nana takes the time to get to know your business and pays attention to every detail. She takes great pride in her work and is not shy to give her opinion to help guide you in areas where you may be unsure. Working with her was a fun and productive collaboration!”


    — Katie Foley, Silo Food Truck